Western Wear
What started as a few racks of clothing amid the shovels and handles "over in a corner" in 1980, has now become the biggest volume department we have in our stores.

We are successful because we listened to what our customers told us they wanted. First and foremost they told us that they wanted the best quality available at the best prices. It is challenging at times, but we still try to provide the best clothing we can find at a price that our customers can afford.

With the core of our customers in the early years coming from the agriculture and logging industries, we knew we had to provide clothing that would stand up to lots of use. We focused on Carhartt and Wrangler for our basic clothing inventory. We added many other companies to the product mix, and we expanded into Women's and Children's so that we could be the "one stop shop" for Western and work clothing. We've added boots, too, from Ariat and outerwear from Outback Trading Company. These are just a few of many clothing and footwear lines we carry. We try to focus on those companies who build their reputation on a commitment to producing quality products at fair prices.

Wrangler -
Wrangler started as The Hudson Overall Company in 1904 by C.C. Hudson in Greensboro, NC. After name changes, purchases and mergers, Wrangler is now part of VF Corporation, one of the two largest jeans manufacturers in the world.

The 13MWZ Cowboy Cut jean (so named because it was the 13th attempt at creating a men's western jean with a zipper fly), Wrangler's most famous product, celebrated its 50th birthday in 1997. By 1996, one in every 5 pairs of jeans sold in the US sported the Wrangler label. Wrangler continues to be a leader in the Western and Outdoor markets with their 20X and Rugged Wear brands of jeans and their Checotah, Riata and Bonanza lines of shirts. In their continued support of the PRCA Wrangler was the first "title sponsor" for the National Finals Rodeo in Las Vegas in 2001.

Wrangler has clothing for men, women and children. Licensing agreements with other manufacturers provides product in the following categories: belts, jackets, hats, socks.

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Ariat International-
Ariat revolutionized the equestrian footwear market by introducing the most technically advanced product line designed for both professional and recreational riders.

Beth Cross co-founded Ariat after working in the athletic shoe industry. She decided to apply the principals of high performance athletic footwear to riding boots that world-class athletic shoe companies applied to their products.

The first English paddock boots and Western ropers were introduced in the fall of 1992. Today, Ariat sells boots to more than 4,000 retailers in the U. S. and Canada, and offers full product lines in English, Western, Work and Casual footwear. The product is designed in partnership with a team that includes riders, trainers, podiatrists, engineers, athletic footwear designers and the Ariat executive team.

The latest Ariat innovation is the Cobalt Technology™ that incorporates several technology components that deliver unparalleled comfort and performance. As Ariat explains it "Cobalt Technology™ features long-lasting Cobalt encapsulated gel in both the forefoot and heel to provide superior all-over cushioning. SKYDEX™ Smarter Cushioning is layered with an EVA strike pad and molded gel pad in the heel for unrivaled impact absorption to reduce foot and lower back fatigue. Cobalt Technology can be found in Ariat's English boots, Ropers, Lacers, and Workboots!"

Ariat is the official sponsor of The National High School Rodeo Association, providing young riders with scholarships, gift certificates, apparel and accessories, cash and other incentives. Other organizations that they sponsor include: The International Arabian Horse Association, The American Hunter Jumper Foundation, and Ariat's own National Adult Medal Program designed specifically for the amateur hunter rider.

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Outback Trading Co. Ltd.-
 Outback has been producing outerwear since 1983. Most notable for their use of Australian oil-skins to create waterproof dusters, jackets and vests, they have developed a complete line of Western, work and performance outerwear.

They still use the oil-skins, but they also use polyester acrylic fleece, cotton twill, water resistant Microsuede and their own "Great Barrier fabrics" that are waterproof, windproof and breathable. Styles vary from the waterproof, Outback Duster in 10 oz. oilskin to the western-influenced Trailblazer, and on to the soft, warm and fashionable printed fleece jackets.

Product that was once sported by people who worked outdoors in all the elements, has crossed over to the recreational markets. You may see them on the ski slopes or even at the rainy (or snowy) day football game. The newer high tech fabrics carry this line even farther, so that Outback products are turning up anywhere that people want to look good and not sacrifice comfort and performance for appearance. And, it isn't for men. It's available in women's and childrens sizes, too.

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