www.nutroproducts.com

Max Pet Food | Natural Choice

For over seventy-five years, Nutro has created, tested, and produced the finest pet foods on the market. Their philosophy is simple: constantly strive to provide better ingredients and better nutrition for better health, no matter what the cost. Nutro, originally a family-run regional company started in the 1920's, has developed into a business (since its purchase in 1976) that can compete effectively with the larger names in the industry while focusing on a goal - improving pet food beyond the status quo, to help dogs and cats live longer, happier lives.

Nutro's healthful chicken, lamb and rice formulation attracted breeders and many retailers, which led to Nutro's novel method of promoting products. "We introduced comparative literature to the industry, we wrote pamphlets and brochures comparing our ingredients to those in other premium foods and challenged anyone to refute our claim that our food was better than anything else out there," says Jerry Sicherman, Nutro's current CEO. Under the guidance of Dr. Sharon Machlik, Nutro introduced the MAX line in 1985.

Another element in Nutro's success during the past 20 years is a passion for educating consumers about pet nutrition. Nutro was also one of the first companies to actively educate retailers about its products and how to effectively market them. Says Ladd Hardy, Vice President of Marketing for Nutro "Educating our retailers is a huge part of what we're about, and you can't do it in print. It has to be a face-to-face thing for the process to succeed."

Over the years, we've expanded the Nutro MAX dog food line to include a variety of products for every stage of a dog's life, and a full line of foods for cats. The extremely popular Natural Choice line was developed, with a wide variety of products for pets in every stage of life. High quality treats and biscuits are now a part of the line, as well as canned foods for both dogs and cats. Needless to say, Nutro has continued to grow exponentially throughout its eight decades in business. All along, quality has been the company's main focus. And that focus isn't going to change any time soon.

Our goal is to continue to find new ways to elevate the quality of the foods available for dogs and cats, and to create new and better products whenever possible. Unlike so many companies these days, Nutro has no intention of going public. As a privately owned operation, we can continue to maintain our high quality standards. Like Ladd Hardy says, "You can't create the kind of products we do with investors looking over your shoulder talking about profit margins and market shares."

At Nutro, people would rather talk about what it takes to help pets live longer, happier, healthier lives.

The MAX dog food line has been expanded to include a variety of products for every stage of a dog's life, and a full line of foods for cats. Every Max product is 100% natural. We use only high-quality ingredients. Never any chicken by-products, never any ground yellow corn.

• MAX Puppy - The first year of anyone's life is crucial for establishing the foundation for a long, healthy life and MAX Puppy is the ideal formulation to start with. Made with chicken, lamb and rice in proportions that support a puppy's rapid growth, and vitamins and minerals for healthy bones and teeth, MAX Puppy offers all the nutrients your puppy's unique metabolism needs. MAX Puppy's complete and balanced nutrition supports the development of a strong immune system at this crucial time of life. It's also ideal for providing maximum nutrition for pregnant and nursing mothers.
• MAX Adult - is renowned for its high quality ingredients, and for the dramatic benefits it offers for a dog's skin and coat. In many cases, dogs have been relieved of chronic skin problems and grown show quality coats after switching to MAX Adult. Because all dogs aren't alike, we've put the superb nutrition of MAX into a variety of formulations from which you can select the best for your individual dog. Whether you choose the original MAX, MAX Natural, or MAX Mini, you can be sure your dog is eating the most nutritionally complete diet for the active adult years.
• MAX Weight Control Formula has some very special nutrients for less active, overweight dogs: added sunflower oil which is high in linoleic acid for healthy skin and shiny coat; Glucosamine and chondroitin-research indicates that overweight dogs are more prone to hip, elbow and joint injuries so we've added these naturally occurring building blocks for healthy joints; added L-Carnitene which aids metabolism for better utilization of nutrients; improved taste so your dog will be sure to eat enough to meet its nutritional needs; specially adjusted vitamin system to meet the needs of overweight, less active dogs.
• MAX Kitten - Feline nutritionists and veterinarians know that the dietary needs of adult cats and kittens are very different. Kittens and pregnant or nursing queens require more protein, fat, vitamins, and minerals. MAX CAT Kitten is for kittens from weaning, normally four to five weeks, to one year. MAX CAT Kitten is also recommended for the increased nutritional needs of pregnant or nursing queens. It is scientifically formulated to meet the demanding needs of your growing kitten. Fortified with all the essential vitamins and minerals for the growth stages of your kitten, MAX CAT Kitten will satisfy all the nutritional requirements of your kitten.
• MAX Cat Adult - Helps maintain urinary tract health; lowers urine pH; all natural with vitamins and minerals; taurine fortified for good vision and heart function; no chicken by-products. MAX CAT Adult contains high levels of proteins and corn gluten meal. Both provide your cat with sulfur-containing amino acids that are so important for skin and coat health, as well as other health needs. It's also made with chicken meal, which is whole chicken with all the water and fat removed. Additionally, our formula features optimal levels of vitamins and minerals to ensure your cat receives complete and balanced nutrition.
• MAX Cat Senior - Veterinarians and nutritionists know your older cat needs moderate amounts of highly-digestible protein, optimal levels of key minerals, lower levels of fat, and an extra measure of antioxidant vitamins. And it's all here in our MAX CAT Senior formula, a formula that's great tasting and easy for older cats to chew. As your cat ages, the senses of taste and smell are lessening. Foods once eagerly devoured often remain untouched. This can lead to inadequate food intake and serious nutritional deficiencies. Which, in turn, can lead to health problems. To make matters worse, the dental problems that come with age can make chewing and swallowing difficult. The result? Even less food is eaten.

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The Natural Choice family of super premium dog foods is committed to your dog's good health.
Each of our fine foods provides optimal nutrition for your dog with special formulas for puppies, adults, seniors, large breeds, highly active dogs and overweight dogs. And our new Natural Choice Dental Care Formula helps fight plaque and tartar build-up while freshening your dog's breath. Natural Choice is made with only the finest, costliest ingredients to give the high quality nutrition your dog deserves. Our Natural Choice Lamb & Rice Formula is Americas best selling lamb & rice food because it outperforms the others.

• Natural Choice Adult Lamb and Rice - Complete and balanced nutrition; a true lamb meal and rice formula Glucosamine and chondroitin for healthy joints; All natural fortified with vitamins and minerals; guaranteed to produce healthy skin and shiny coat; maintains clean teeth, fresh breath, and healthy gums; easy to digest, less cleanup; no chicken by-products or ground yellow corn; antioxidant protection for a healthy immune system.
• Natural Choice Large Breed Senior - Optimum protein and fat levels for large breed, senior dogs; balanced calcium and phosphorus for strong bones; Glucosamine and chondroitin for healthy joints; all natural fortified with vitamins and minerals; guaranteed to improve skin and coat; highly digestible - lowest stool volume; no chicken by-products or ground yellow corn.

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